By Vasstr • February 18, 2025
Did you know that many fashion designers and brands align their collections with a specific selected color each year? This synchronization isn't coincidental; it's the result of careful trend analysis by organizations like the @Pantone Color Institute.
For over 26 years, Pantone has been a leading authority in color standards, influencing design across various industries. Their Color of the Year initiative began in 1999, aiming to capture the cultural zeitgeist through color.
In 2024, Pantone introduced 'Peach Fuzz'—a gentle, velvety peach tone symbolizing warmth and connection. During our survey we got to know that Designers embraced this hue, creating collections that radiated comfort and elegance.
This year, Pantone has selected 'Mocha Mousse'—a warm, rich brown reminiscent of chocolate and coffee. This color exudes sophistication and a touch of luxury, offering a versatile and timeless addition to any wardrobe.