When we hear “customized fashion” many of us imagine extravagant and ceremonious clothes, high end designers, celebs walking down the ramp and price tags that will cost an entire lifetime’s savings. There are a lot of myths like these which need to be busted, however the landscape of fashion is tilting, not only is personalization in fashion becoming a widespread requirement, a medium of expression and storytelling but also an accessible commodity.

Let’s bust some of the common myths surrounding customized clothing and see why it’s a viable option now

This is the most omnipresent myth – that it’s exclusive for the rich, it is true to some extent, couture fashion can come with a hefty price tag, but isn’t the only way around now anymore. There are more affordable custom clothing options now more than ever. With the rise of digital media – it has allowed local designers, people interested in fashion, personalized clothing availability and affordability has increased over the past few years, right from made-to-measure shirts to custom fit lehengas etc. the possibilities of finding the clothing article that has increased.

Many of you still believe that customised clothing is only for the big days in your life. Wearing the clothes that you love isn’t something you should do showcase as a materialistic indulgence but to express your personality and a way of telling your story to the world. Fashion that is tailor made for you isn’t just about special occasions, it reflects on your individuality and should become something you should utilise on a daily basis with time coming. Whether it’s a measured up blazer or an outfit you picked for a special brunch or just a normal stroll in the park – custom clothing isn’t something you should shy away from.

Lot of people shy away from personalised clothing thinking it takes a huge amount of time to get crafted and is a complicated process. There is a rise of digital tools for customizing designs and selecting fits. We at Vasstr are streamlining the entire process and are dedicated to make ‘made to measure clothing’ accessible and a daily commodity. Whether it’s a simple T – shirt with a design changeover, pants with perfect and custom fits or a flashy blazer that you want, it has all become accessible and time saving.

It’s a huge misconception ‘personalised clothing isn’t everyone’s cup of tea’. Don’t worry it suits all body types and sizes, be it petite or huge, pear or plus sized, it’s one for all. Clothing articles are tailor made to your exact measurements, allowing you to choose the fabric of your choice and designs you love. It enhances your comfort when you wear things that fit you well. Another reason why you might think it’s not for you is it’s a general assumption that it’s just high couture, personalised clothing is beyond high end glamour, it can be boiled down and used for the simplest of things such as getting a well-fitting jean, it isn’t just an fancy commodity – it’s a way to show your true self to the world, be in your comfort zone and most importantly self-love.